Depending on what HealthCheck report you have chosen, you will get 3, 5, or 7 actionable insights. These insights consists of strengths and weaknesses of your store. It could be that we have found a weak spot, that you can easily fix to increase your traffic, orders revenue or other.
All insights have one thing in common - they should all be focusing on you increasing your sales and revenue.
"Your Conversion Rate on Mobile is 20% worse than on Desktop, mostly because of a higher Bounce Rate. Consider making the top banner smaller to show more content. Lowering the Bounce Rate on Mobile can increase your sales with 5%."
"Your Bing traffic is performing really well, but has very few visits. By adding 100 more visits, you could have increased sales with 2% this year. Make sure to review your efforts here and consider spending more on Bing Ads."