The Actionable Insight Report is part of the Health Check Report. Depending on your plan you will get between 3 and 5 insights to optimize your store. These insights consists of strengths and weaknesses of your store. It might be that we have found a weak spot that you can easily fix to increase your traffic, orders revenue etc.
All insights have one thing in common - they all focus on you increasing your performance, sales and revenue.
"Your Conversion Rate for this period is 0.032% for visitors on mobile coming organically from Social. With 90% probability the true value of this Conversion Rate is between 0.02% and 0.16%, that is the lowest for your site. Consider optimizing your website for mobile use to increase your Conversion Rate."
"Your Bounce Rate for this period is 79% for visitors on mobile coming from Facebook. With 90% probability the true value of this Bounce Rate is between 78% and 80%, that is the highest for your site. Consider including the links to the corresponding product pages in your Facebook posts to reduce your Bounce Rate."