At Divvit we’re able to track impressions upon the request of our clients. 

The impression tracker is used to track the amount of impressions of advertisement materials including but not limited to: advertisements, newsletters and other events that may be triggered by viewing a webpage.

The impression tracker works with 1x1 image standard cookies that have maxAge of 72 hours. These cookies are used on our domain (tracker.divvit.com) and are read to enable the tracking of the user. A server is used to create a unique ID to track each user uniquely. If you want to opt-out of our use of your personal information, you can find more information on how in our privacy policy

The data points collected with our impression tracker are date/time, IP address, user agent, advertisement properties and the URL (Image referrer). 

The data collected with the impression tracker is combined with already collected data of our client and is used to create reports. The reports show the following data to our client: number of impressions, numbers of unique impressions, number of page views from impressions, number of page views from unique impressions, page views per user and orders. 

The data collected with the impression tracker is not sold. We do not use our impression tracker for the purposes of targeting, geo-targeting or retargeting. We do not maintain a user profile or user model.

If you have any questions about our impression tracker, how the data is used or how to opt-out of our use of your personal data, you can contact us via GDPR@divvit.com

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