You may have noticed that some of your data such as revenue and orders, don’t always match when comparing your ecommerce platform data with third party tools. This is a common issue, and nothing to worry about. The reason these discrepancies occur is typically due to two main reason.
- The use of Script/Ad blocking plugins.
- when other scripts block the analytics code
- variables with the same names
- special characters in products names such as apostrophes.
When refunds occur, your internal system is informed, but third party tools may not be. You need to ensure the tool is setup correctly to sync refunds.