All your visits come in from different marketing channels. In the Channel Breakdown Report, we show you exactly how channels are performing in terms of traffic, orders and revenue.
The example below shows that Social Organic is bringing in most visits but most orders and revenue are coming in from Direct. This tells you that if you can increase your visits coming in from Direct, you can increase the orders and revenue from that channel as well.
The second page of the Channel Breakdown Groups shows you funnel insights on your marketing channels. This will show you how people are behaving in each channel.
As you can see below, you will discover the conversion rate, the average order value, the bounce rate, the failed discovery rate and the checkout abandonment rate per channel. This will show you where to make improvements in your sales funnel.